Lots of written online thought that should be found, is never seen by anyone. Make sure it is not your company.
Blog conversion rates are difficult to manage. One entrepreneur used whitepaper approach with contact detail form. This produced produced 200 fresh leads within weeks, when blogging attracted only few responses.
Format/media fit is the key. As professional, choose the storytelling style that fits your schedule, content production skills, preferred tools and location. Produce inspiring, original thinking, in beautiful format, easy digest and share.
Finnish -speaking language market is challenging. If you split test between Finnish language tweets and english launguage tweets, you get very different response. Sometimes you feel that you lose the main effect.
Re-use and re-cycle you social media presense. Dynamic content, such as events, launches, training should be delivered in your homepage. Map them to your homepage and save time in update cycles.
Mixed media produces better results. Photos, videos and text improve search engine hits.
Use social actions to promote your expertise and brand. Share experiences. Use your mobile, idle time to favorites, retweets, likes and comments.
When it comes to Facebook, don’t be afraid to use the paid advertising tools. They are one of the most modern and cost efficient ways to promote products and events online. Study Edgerank and do trials. Commercially triggered algorithms try to make sure, that your passionate, killer updates will remain lost in flow of paid and unpaid updatest. However, relatively low cost makes advertising an attractive tool for entrepreneur.
In Facebook, keep your updates fresh, add images (but don’t include too much text to the image), write quality content, ask dynamic questions and aim for interactions.
Notes from training session by Dick Lindertz and Riitta Raesmaa.